Finding the ‘lost leader’ for Business

Understanding the ‘lost leader’ strategy to grow any business can be one of the easiest ways to recognise unexplored growth prospects. Using the ‘lost leader’ to create customer awareness and brand awareness can be the foundation for building opportunities that stimulate growth.

Employing People for Projected Growth

Employing People for Projected Growth The question is “do I begin employing people before the ‘growth curve’ begins, or, do i wait……” I have been through this exact issue a number of times. The decision can be risky because there are a few pitfalls to watch out for when approaching a hiring cycle of employing […]

Business Culture Dilution – How it Effects Business

Being Aware of ‘Business Culture Dilution’ Culture Dilution is a risk that businesses often don’t think about. Start-ups and SME’s that are striving for success need to understand ‘business culture dilution’ so they can put control measures in place to preserve the right culture that supports success. “If the Business Culture is right, the Brand can grow […]

Entrepreneurs: Taking Risks for Greater Reward

As an entrepreneur, I am always seeking opportunities, I constantly measure the risks in order to achieve them. Because without taking on risks, and accepting some failures along the way, I will never be able to grow.